Saudi Arabia's food and beverage sector is focused on self-sufficiency and diversification. Driven by Vision 2030, the Kingdom is strategically investing to become a key producer and exporter.

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Leading the initiative, the Saudi Coffee Company (backed by the PIF) is investing $320 million to boost coffee production to 2,500 tons annually. This effort not only cultivates the Khawlani Arabica variety but also establishes an integrated value chain.

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Established brands like Rabea Tea and Al Alali complement this strategy, showcasing the country’s strong logistics and packaging capabilities. Their success highlights Saudi Arabia’s potential as a regional hub for food production and distribution.